Design, it seems, is not only becoming more methodical but also more scientific. This is not surprising. Design as a discipline has moved from “product beautification” to being a central part of product development. It has incorporated methodologies from human-computer interaction, sociology, and anthropology as well as advertising and management. And with the rise of design thinking, a wider range of professional disciplines are using creative methods.
I don’t want to criticize design methodologies. But against the backdrop of an overly structured design process, it is important to remind our community that there is one fundamental aspect to design that cannot be formalized in a methodology. And that is intuition.
This is how NFTs make me feel: like the future is useless but expensive, and world-altering technology is now in the hands of a culture so aesthetically and spiritually impoverished that it should maybe go back to telling stories around the cooking fire for a while, just to remember how to mean something.
There is something about the aesthetics of NFTs — not a sameness, exactly, but a particular deficiency of which they all partake, such that even though they look different, they all manage to suck in the same way. It’s tempting to say they suck the way everything sucks now, but it’s more like how one particular strain of American aesthetics has sucked for the last 20 years. NFTs are the human capacity for visual expression as understood by the guy at the vape store.