Apparency Half a century ago, Stern discussed this attribute of an artistic object and called it apparency. While art is not limited to this single end, he felt that one of its two basic functions was "to create images which by clarity and harmony of form fulfill the need for vividly comprehensible appearance." In his mind, this was an essential first step toward the expression of inner meaning. Kevin Lynch, The Image of the City artmeaningimagesharmonyform
Web Design is 95% Typography An Article by Oliver Reichenstein ia.net 95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography. typographyinterfaceswww