You live only once The logician would argue, You only live once should be rewritten as You live only once, with only next to the thing it qualifies, once. The logician would be unbearably pedantic, but there is a grain of good taste in the pedantry. Writing is often clearer and more elegant when a writer pushes an only or a not next to the thing that it quantifies. In 1962 John F. Kennedy declared, “We choose to go to the moon not because it is easy but because it is hard.” That sounds a lot classier than “We don’t choose to go to the moon because it is easy but because it is hard." Steven Pinker, The Sense of Style grammar
The natural thing to do All folk artisans, regardless of their lack of academic knowledge concerning their craft, are still capable of producing works of merit. They work as if this were the natural thing to do; they create as if this were the natural thing to do; they give birth to beauty as if this were the natural thing to do. They have entered the way of salvation through unconscious faith. It is a path open to all. Yanagi Sōetsu, What is Folk Craft? Until we leave the gate behindOrdinariness craft