Specific, definite, concrete Prefer the specific to the general, the definite to the vague, the concrete to the abstract. William Strunk Jr. & E.B. White, The Elements of Style examples
We need an object for our affections We need an object for our affections, something identifiable on which to focus attention. But in a typical office building, to what can we attribute the all-pervasive comfort of 70ºF, 50% relative humidity? Most likely, we would simply take it all for granted. When thermal comfort is a constant condition, constant in both space and time, it becomes so abstract that it loses its potential to focus attention. Lisa Heschong, Thermal Delight in Architecture It's cold outside, but this room is quite cozy love