Specific, definite, concrete Prefer the specific to the general, the definite to the vague, the concrete to the abstract. William Strunk Jr. & E.B. White, The Elements of Style examples
Structural parallelism If the new phrase has the same structure as the preceding one, its words can be slotted into the waiting tree, and the reader will absorb it effortlessly. The pattern is called structural parallelism, and it is one of the oldest tricks in the book for elegant (and often stirring) prose. “He maketh me to lie down in green pastures; he leadeth me beside the still waters.” Steven Pinker, The Sense of Style The principle of parallel construction