Specific, definite, concrete Prefer the specific to the general, the definite to the vague, the concrete to the abstract. William Strunk Jr. & E.B. White, The Elements of Style examples
My job is simply to design gadgets that I like Inventors are people who not only curse, but who also start to think of what can be done to eliminate the bother...When I see something that I don't like, I try to invent a way around it. My job is simply to design gadgets that I like. Jacob Rabinow, The Evolution of Useful Things The iPodYou and your user are one innovation