Specific, definite, concrete Prefer the specific to the general, the definite to the vague, the concrete to the abstract. William Strunk Jr. & E.B. White, The Elements of Style examples
Controlled! Braun design is greatly reduced - stripped of all that is unnecessary. Nevertheless, there is a strong aesthetic characterized by balance, order and harmony. Self-control is very important. Although my own taste is involved it always has to be under control. Not suppressed though! Controlled! Sophie Lovell & Dieter Rams, Dieter Rams: As Little Design as Possible No reason for being style