Specific, definite, concrete Prefer the specific to the general, the definite to the vague, the concrete to the abstract. William Strunk Jr. & E.B. White, The Elements of Style examples
Cannibalize yourself Like many companies, Sony worried about cannibalization. If it built a music player and service that made it easy for people to share digital songs, that might hurt sales of its record division. One of Jobs's business rules was to never be afraid of cannibalizing yourself. "If you don't cannibalize yourself, someone else will." Walter Isaacson, Steve Jobs Intrapreneurship