The Anxiety of Sequence Much of what's taught under the name of expository writing could be called "The Anxiety of Sequence." Its premise is this: To get where you're going, you have to begin in just the right place And take the proper path, Which depends on knowing where you plan to conclude. Verlyn Klinkenborg, Several Short Sentences About Writing The Age of the Essay essays
Every Website is an Essay An Article by Robin Rendle css-tricks.com "Every website that’s made me oooo and aaahhh lately has been of a special kind; they’re written and designed like essays. There’s an argument, a playfulness in the way that they’re not so much selling me something as they are trying to convince me of the thing. They use words and type and color in a way that makes me sit up and listen. And I think that framing our work in this way lets us web designers explore exciting new possibilities. Instead of throwing a big carousel on the page and being done with it, thinking about making a website like an essay encourages us to focus on the tough questions. We need an introduction, we need to provide evidence for our statements, we need a conclusion, etc. This way we don’t have to get so caught up in the same old patterns that we’ve tried again and again in our work. And by treating web design like an essay, we can be weird with the design. We can establish a distinct voice and make it sound like an honest-to-goodness human being wrote it, too." writingwwwessays
Some thoughts on writing An Essay by Dan Luu danluu.com Besides being unlikely to work for you even if someone is able to describe what makes their writing tick, most advice is written by people who don't understand how their writing works. This may be difficult to see for writing if you haven't spent a lot of time analyzing writing, but it's easy to see this is true if you've taken a bunch of dance classes or had sports instruction that isn't from a very good coach. If you watch, for example, the median dance instructor and listen to their instructions, you'll see that their instructions are quite different from what they actually do. People who listen and follow instructions instead of attempting to copy what the instructor is doing will end up doing the thing completely wrong. Most writing advice similarly fails to capture what's important. The superficial aspects of what someone else is doingThings that increase popularity that I generally don't do writinglearningexpertise
The superficial aspects of what someone else is doing What keeps me busy in my classes is trying to help my students learn how to think. They say, "Rob holds his hands like this...," and they don't know that the reason I hold my hands like this is not to make myself look that way. The end result is not to hold the gun that way; holding the gun that way is the end result of doing something else. …The more general issue is that a person who doesn't understand the thing they're trying to copy will end up copying unimportant superficial aspects of what somebody else is doing and miss the fundamentals that drive the superficial aspects. This even happens when there are very detailed instructions. Although watching what other people do can accelerate learning, especially for beginners who have no idea what to do, there isn't a shortcut to understanding something deeply enough to facilitate doing it well that can be summed up in simple rules, like "omit needless words". The Elements of Style style
Things that increase popularity that I generally don't do Use clickbait titles Swearing or saying that something "is cancer" or "is the Vietnam of X" or some other highly emotionally loaded phrase seems to be particularly effective Talk-up prestige/accomplishments/titles Use an authoritative tone and/or style Write things with an angry tone or that are designed to induce anger Write frequently Get endorsements from people Write about hot, current, topics Provide takes on recent events Use deliberately outrageous / controversial framings on topics How to write a high-engagement tweet