Misinterpretation as inspiration A lot of people think dreams and drugs involve some magical inspiration. I think otherwise. I rarely get inspired by dreams or drugs, but I have my own secret source of inspiration: mishearing other people. Somebody says something, I misinterpret it, and the misinterpretation is quite interesting – more interesting than anything I would have come up with on my own if asked to generate an interesting idea. Maybe it’s a clever joke or turn of phrase. Maybe it’s a neat idea. Sometimes I misunderstand people’s entire positions, and end up with positions much more interesting than the ones they were trying to push. Scott Alexander, Negative Creativity slatestarcodex.com Mondegreen mistakesinterestdrugsdreamscreativitymondegreens
Poetic drugs In the final chapters Bachelard lets slip (a confession really) how if he "were a psychiatrist," he would recommend a poem by Baudelaire to treat "anguish." His squabble then is not with the purpose but rather the approach of a still-young profession. And of course, why not treat the power of great poems as something akin to "virtual 'drugs'"? Mark Z. Danielewski, The Poetics of Space psychologypoetrypaindrugs
Doubling Obetrolling didn't make me self-conscious. But it did make me much more self-aware. If I was in a room, and had taken an Obetrol or two with a glass of water and they'd taken effect, I was now not only in the room, but I was aware that I was in the room. In fact, I remember I would often think, or say to myself, quietly but very clearly, 'I am in this room.' It's difficult to explain this. At the time, I called it 'doubling', but I'm still not entirely sure what I meant by this, nor why it seemed so profound and cool to not only be in a room but be totally aware that I was in the room. David Foster Wallace, The Pale King drugsattention
On Greatness What’s important to you in the development of a product? One of the things that really hurt Apple was that after I left John Sculley got a very serious disease. And that disease — I’ve seen other people get it too — it’s the disease of thinking that a really great idea is 90% of the work, and if you just tell all these other people “here’s this great idea,” then of course they can just go off and make it happen. The problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product. And as you evolve that great idea it changes and grows. It never comes out like it starts, because you learn a lot more as you get into the subtleties of it, and you also find there are tremendous tradeoffs you have to make, there are just certain things you can’t make electrons do, there are certain things you can’t make plastic, or glass, or factories, or robots do. And as you get into all these things, you find that designing a product is keeping 5,000 things in your brain, these concepts, and just fitting them all together and continuing to push to fit them together in new and different ways to get what you want. And every day you discover a new problem or a new opportunity to do it a little differently. And it’s that process that is the magic. Steve Jobs, Steve Jobs: The Lost Interview The idea grows as they workThe Design SquiggleThe Nature of Product ideascraft