The effort heuristic Psychologists have noted that people tend to place greater artistic value on images when they can see the work that has gone into them — a tendency known as the “effort heuristic”. They are also more likely to connect emotionally with the work if they can detect the human hand, says Goldsmiths’ Chamberlain. “There’s an argument that if we see a brush stroke, we almost recreate it, and that’s part of the connection we feel with the artist — you can feel the intention.” Perhaps to capitalize on this, some architects now show presentation drawings that look hand-drawn but are actually generated entirely by computer. “It’s totally fake,” says Brillhart. “They just take a computer image into Photoshop and put filters over it to make it look like it’s drawn by hand. It’s kind of amusing — instead of just sitting down and drawing for an hour, they spend eight hours making it look like a hand drawing.” Nick Jones, Back to the Drawing Board liespsychologydeception
The Beauty of Miscellaneous Things An Essay from The Beauty of Everyday Things by Yanagi Sōetsu By the handling of human handsDevoid of ambitionThe material finds the right objectNothing that nature does not seek
By the handling of human hands This type of beauty grows with each passing day. Utilitarian craftwares become more beautiful the more they are used, and the more beautiful they become, the more they are used. Moreover, the heavens have ordained that these objects should attain an even greater beauty as they become worn by the handling of human hands. Putting Thought Into Things utility
Devoid of ambition Miscellaneous handicrafts are devoid of ambition. Their purpose is to serve the needs of the people, not to achieve renown. Just as construction workers who have built a wonderful highway don’t sign their work, neither do artisans append their names to their ware. From beginning to end, without exception, such handicrafts are made by nameless craftsmen. It is this lack of desire for personal recognition that produces their flawless beauty. Signing party ambition
The material finds the right object Rather than the craft object finding the most suitable material, it can be said that the material finds the right object. Folk crafts are invariably the product of a local environment. When a certain locality is rich in a certain raw material, that material gives rise to a certain craftware. TerroirWhat the material wants to beWhat the brick really wants. material
Nothing that nature does not seek Nature tells us the shape and pattern a material should assume, and nothing good can be achieved by ignoring its dictates. A good artisan seeks nothing that nature does not seek. natureform