The effort heuristic Psychologists have noted that people tend to place greater artistic value on images when they can see the work that has gone into them — a tendency known as the “effort heuristic”. They are also more likely to connect emotionally with the work if they can detect the human hand, says Goldsmiths’ Chamberlain. “There’s an argument that if we see a brush stroke, we almost recreate it, and that’s part of the connection we feel with the artist — you can feel the intention.” Perhaps to capitalize on this, some architects now show presentation drawings that look hand-drawn but are actually generated entirely by computer. “It’s totally fake,” says Brillhart. “They just take a computer image into Photoshop and put filters over it to make it look like it’s drawn by hand. It’s kind of amusing — instead of just sitting down and drawing for an hour, they spend eight hours making it look like a hand drawing.” Nick Jones, Back to the Drawing Board liespsychologydeception
The American lawn The American lawn uses more resources than any other agricultural industry in the world. The American lawn could feed continents if people had more social responsibility. Why should it be indecent to have anything useful in the front half of your property or around the house where people can see it? Why is it low-status to make that area productive? The condition is peculiar to the British landscaping ethic; what we are really looking at here is a miniature British country estate, designed for people who had servants. It has become a cultural status symbol to present a non-productive facade. The lawn and its shrubbery is a forcing of nature and landscape into a salute to wealth and power, and has not other purpose or function. The only thing that such designs demonstrate is that power can force men and women to waste their energies in controlled, menial, and meaningless toil. Bill Mollison, Introduction to Permaculture Lawn Order suburbia