The effort heuristic Psychologists have noted that people tend to place greater artistic value on images when they can see the work that has gone into them — a tendency known as the “effort heuristic”. They are also more likely to connect emotionally with the work if they can detect the human hand, says Goldsmiths’ Chamberlain. “There’s an argument that if we see a brush stroke, we almost recreate it, and that’s part of the connection we feel with the artist — you can feel the intention.” Perhaps to capitalize on this, some architects now show presentation drawings that look hand-drawn but are actually generated entirely by computer. “It’s totally fake,” says Brillhart. “They just take a computer image into Photoshop and put filters over it to make it look like it’s drawn by hand. It’s kind of amusing — instead of just sitting down and drawing for an hour, they spend eight hours making it look like a hand drawing.” Nick Jones, Back to the Drawing Board liespsychologydeception
Googie architecture Where uses are in actual fact homogeneous, we often find that deliberate distinctions and differences are contrived among the buildings. But these contrived differences give rise to esthetic difficulties too. Because inherent differences—those that come from genuinely differing uses—are lacking among the buildings and their settings, the contrivances represent the desire merely to appear different. Some of the more blatant manifestations of this phenomenon were well described, back in 1952, by Douglas Haskell, editor of Architectural Forum, under the term “googie architecture.” Googie architecture could then be seen in its finest flowering among the essentially homogeneous and standardized enterprises of roadside commercial strips: hot-dog stands in the shape of hot dogs, ice-cream stands in the shape of ice-cream cones. These are obvious examples of virtual sameness trying, by dint of exhibitionism, to appear unique and different from their similar commercial neighbors. Mr. Haskell pointed out that the same impulses to look special (in spite of not being special) were at work also in more sophisticated construction: weird roofs, weird stairs, weird colors, weird signs, weird anything. Jane Jacobs, The Death and Life of Great American Cities Ducks and decorated sheds quirks