This place is a message A Fragment en.wikipedia.org This place is a message... and part of a system of messages... pay attention to it! Sending this message was important to us. We considered ourselves to be a powerful culture. This place is not a place of honor... no highly esteemed deed is commemorated here... nothing valued is here. What is here was dangerous and repulsive to us. This message is a warning about danger. The danger is in a particular location... it increases towards a center... the center of danger is here... of a particular size and shape, and below us. The danger is still present, in your time, as it was in ours. The danger is to the body, and it can kill. The form of the danger is an emanation of energy. The danger is unleashed only if you substantially disturb this place physically. This place is best shunned and left uninhabited. timedeathdangerhorror
When we make a model and realize it's rubbish Much of the design process is a conversation, a back-and-forth as we walk around the tables and play with the models. He doesn't like to read complex drawings. He wants to see and feel a model. He's right. I get surprised when we make a model and then realize it's rubbish, even though based on the CAD renderings it looked great. He loves coming in here because it's calm and gentle. It's a paradise if you're a visual person. There are no formal design reviews, so there are no huge decision points. Instead we can make the presentations fluid. Since we iterate every day and never have dumb-ass presentations, we don't run into major disagreements. Jonathan Ive, Steve Jobs Drawing as a means of thinking iteration