The notion of a thermal optimum persists There is an underlying assumption that the best thermal environment never needs to be noticed, and that once an objectively "comfortable" thermal environment has been provided, all of our thermal needs will have been met. The use of all of our extremely sophisticated environmental control systems is directed to this one end—to produce standard comfort zone conditions. Lisa Heschong, Thermal Delight in Architecture heatcomfortenvironmentux
Because McLuhan A Talk by Dan Klyn understandinggroup.com Dan talks about about what McLuhan had to say about the power of the medium, and what can be gained by peeling it apart from the message and considering it separately. By being intentional about selecting a medium to work in, we affect the way people consider and understand the message we’re communicating in deeper and more profound ways.