The eyes of a traveler We’ve all heard that travel broadens the mind. But beneath this cliché lies a deep truth. Things stand out because they’re different, so we notice every detail, from street signs to mailboxes to two you pay at a restaurant. We learn a lot when we travel, not because we are any smarter on the road but because we pay such close attention. On a trip, we become our own version of Sherlock Holmes, intensely observing the environment around us. We are continuously trying to figure out a world that is foreign and new. Too often, we go through our day-to-day life on cruise control, oblivious to huge swaths of our surroundings. To notice friction points – and therefore opportunities to do things better – it helps to see the world with fresh eyes. When you meet creative people with lots of ideas constantly bubbling to the surface, you often come away feeling that they are operating on a different frequency. And they are, most of the time. They have all their receptors on — and frequently turned up to eleven. But the fact is, we are all capable of this mode. Try to engage a beginner’s mind. For kids, everything is novel, so they ask lots of questions, and look at the world wide-eyed, soaking it all in. Everywhere they turn, they tend to think, Isn’t that interesting? rather than, I already know that. By adopting the eyes of a traveler and a beginner’s mindset, you will notice a lot of details that you might normally have overlook. You put aside assumptions and are fully immersed in the world around you. In this receptive mode, you’re ready to start actively searching out inspiration. Richard Saul Wurman, Understanding Understanding Like designing things for the first time travelcliché
The language itself has been weaponized It’s quite difficult, to fight back against the seeming wisdom of axiomatic “truths,” when the language itself has been weaponized through the power of pattern. Through rhythm, rhyme, alliteration, and consonance. The last time I was in England was at the invitation of Nomensa, to give a talk at a conference wherein I encouraged the audience to discard an axiom that I feel has done users of the English language more harm than good through endless and glib repetitions. Like “Curiosity Killed The Cat,” “You Are Not Your User” sounds so good that we keep on saying it, without appreciating what we’re reifying through repetition. The pleasure of repetition, the pleasure of pattern matching, the pleasingness of Kuh Kuh Kuh consonants on the one hand, and of the round vowelly Yuh Yuh Yuh on the other make these things we say seem true because they sound and feel so good to say. Dan Klyn, Sermon for WIAD Bristol 2021 understandinggroup.com repetitiontruthlanguagecliché
The debris of someone else's thinking A cliché isn't just a familiar, overused saying. It's the debris of someone else's thinking. Verlyn Klinkenborg, Several Short Sentences About Writing cliché
The way an oyster does A Fragment by Kay Ryan www.csmonitor.com Her poems, [Kay Ryan] says, don't begin with a simple image or sound, but instead start "the way an oyster does, with an aggravation." An old saw may nudge her repeatedly, such as "It's always darkest before the dawn" or "Why did the chicken cross the road?" "I think, 'What about those chickens?' " she says, "and I start an investigation of what that means. Poets rehabilitate clichés." poetrymeaningcliché
On Greatness What’s important to you in the development of a product? One of the things that really hurt Apple was that after I left John Sculley got a very serious disease. And that disease — I’ve seen other people get it too — it’s the disease of thinking that a really great idea is 90% of the work, and if you just tell all these other people “here’s this great idea,” then of course they can just go off and make it happen. The problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product. And as you evolve that great idea it changes and grows. It never comes out like it starts, because you learn a lot more as you get into the subtleties of it, and you also find there are tremendous tradeoffs you have to make, there are just certain things you can’t make electrons do, there are certain things you can’t make plastic, or glass, or factories, or robots do. And as you get into all these things, you find that designing a product is keeping 5,000 things in your brain, these concepts, and just fitting them all together and continuing to push to fit them together in new and different ways to get what you want. And every day you discover a new problem or a new opportunity to do it a little differently. And it’s that process that is the magic. Steve Jobs, Steve Jobs: The Lost Interview The idea grows as they workThe Design SquiggleThe Nature of Product ideascraft