I decided to make a truly naked, brutalist html page, that is itself a quine. And this page is it.
Viewing the source of this page should reveal a page identical to the page you are now seeing. Nothing is hidden. It's a true "What you see is what you get."
Some of the web’s early richness has gradually been getting lost in a sea of landing pages, hero images, sans-serifs, and calls-to-action. “Web brutalism” is a valid reminder that there is still a world of possibilities out there, if we are bold enough to break free of our UI kits and stock photos.
When brutalist web design isn’t going all in on rationalism and functionality, it’s laughing in the face of rationalism and functionality. All clear?
The term has grown to encompass approaches that are in many senses at odds with each other. Indeed, Pascal Deville, who founded the Brutalist Websites directory after coining the term in 2014, thinks the style has splintered into three micro-stylistics:
There is a place for discussing technique, for which forums like r/Design, Designer News, and the like are well suited. Yet expecting these platforms to provide insightful, serious critical discussion is like going to McDonald’s for an artisanal sandwich. Sure, they may advertise that, but that’s not really what you’re getting.
To talk about the visual design of the Facebook feed, or the navigation, or the microcopy, to talk about any aspect of Facebook’s product design, is to talk about symptoms rather than deeper issues, motivations, processes, and incentives.
It would be like talking about Donald Trump’s website—a critical analysis Vinh suggests—instead of the nature of his political will or lack thereof.