Yehudi Menuhin, a great violinist, marked up a score for Bach's Sonata No. 2 for Solo Violin. Penciled annotations show real-time performance strategies. To outsiders, insider markups appear chaotic and cryptic, but these personal annotations are for Menuhin's eyes, the only eyes that matter. All can learn from this useful workaday grid strategy: a relevant and intense data layer can become a coherent substrate scaffold upon which to overlay additional information. Maps do this all day long.
"Every website that’s made me oooo and aaahhh lately has been of a special kind; they’re written and designed like essays. There’s an argument, a playfulness in the way that they’re not so much selling me something as they are trying to convince me of the thing. They use words and type and color in a way that makes me sit up and listen.
And I think that framing our work in this way lets us web designers explore exciting new possibilities. Instead of throwing a big carousel on the page and being done with it, thinking about making a website like an essay encourages us to focus on the tough questions. We need an introduction, we need to provide evidence for our statements, we need a conclusion, etc. This way we don’t have to get so caught up in the same old patterns that we’ve tried again and again in our work.
And by treating web design like an essay, we can be weird with the design. We can establish a distinct voice and make it sound like an honest-to-goodness human being wrote it, too."