So when you have a bad take machine, you get the following processes:
They make a bad take.
People are outraged and talk about it.
The bad take machine likes it and does more of that behaviour in future.
If, on the other hand, they make a take and nobody cares, they do not get reward and the behaviour is selected against.
The behaviours drove the spread of the outrage replicator, and the outrage replicator provides the selection mechanism for the behaviours. Thus, via the spread of our outrage on Twitter, we have operant conditioned the bad take machine into producing worse takes.
Which is to say, it's bad on purpose to make you replicate it.
My heart belongs to the details.
I actually always found them to be more important than the big picture.
Nothing works without details.
They are everything, the baseline of quality.
Truly functional design only comes from the most careful and intense attention to detail.
Although he did not directly design all products and even had very little to do with some of them, he constantly encouraged tiny improvements that could make a good design better. This attention to detail ranged from the acuteness of angles in forms; the size, feels and distances between switches; the integration of handle fixings; the placement and nature of graphic elements on the products themselves and extended to product photography and packaging.
Designing detail is about achieving a fine balance in all aspects and areas of the product, including those external to the object.