Analytics apps don't tell you much about usage behavior. You might be able to see how many users performed an event, or how many times they did it. But none of the analytics packages out there are good at showing you how often people do things. Are they using to-dos once a week? Every day? Only signing into the app once a month but happily paying for years?
Time matters. You can't understand usage without time.
Here I describe an approach for defining new information architectures for large organizational websites managed by many stakeholder groups.
Broadly speaking, there are four general phases to the approach:
Auditing. Begin by immersing yourself in existing content and encourage stakeholders to adopt a critical, audience-minded perspective of their content.
Diagramming. Work with stakeholders to develop new conceptual categories that better serve audiences and organizational direction.
Elaborating. Think through content in detail and test new categories against specific instances and edge cases.
Producing. Prepare content teams for production using a shared database of new sitemap pages and editorial considerations that you’ve developed incrementally.
Koya-san — home to esoteric Buddhism — is the name of a sacred basin eight hundred meters high and surrounded by eight mountains. It is roughly one hundred kilometers of trails north from the Kumano Hongu Taisha shrine in Wakayama, Japan. Though the name of the basin is often incorrectly translated as Mt. Koya in English, Mt. Koya is only one of the eight peaks, and is remote from the central cluster of temples.
We walked towards Koya-san, but we did not touch Mt. Koya.