Analytics apps don't tell you much about usage behavior. You might be able to see how many users performed an event, or how many times they did it. But none of the analytics packages out there are good at showing you how often people do things. Are they using to-dos once a week? Every day? Only signing into the app once a month but happily paying for years?
Time matters. You can't understand usage without time.
Here I describe an approach for defining new information architectures for large organizational websites managed by many stakeholder groups.
Broadly speaking, there are four general phases to the approach:
Auditing. Begin by immersing yourself in existing content and encourage stakeholders to adopt a critical, audience-minded perspective of their content.
Diagramming. Work with stakeholders to develop new conceptual categories that better serve audiences and organizational direction.
Elaborating. Think through content in detail and test new categories against specific instances and edge cases.
Producing. Prepare content teams for production using a shared database of new sitemap pages and editorial considerations that you’ve developed incrementally.
As soon as Te Shan crossed the threshold he said, "Long have I heard of Lung T'an (Dragon Pond), but now that I've arrived here, there's no pond to see and no dragon appears." Master Lung T'an came out from behind a screen and said, "You have really arrived at Lung T'an." Te Shan bowed and withdrew.
During the night, Te Shan entered Lung T'an's room and stood in attendance till late at night. Lung T'an said, "Why don't you go?" Te Shan bade farewell, lifted up the curtain, and went out; he saw that it was dark outside, so he turned around and said, "It's dark outside." Lung T'an lit a paper lantern and handed it to Te Shan; as soon as Te Shan took it, Lung T'an blew it out. Te Shan was vastly and greatly enlightened.