Analytics apps don't tell you much about usage behavior. You might be able to see how many users performed an event, or how many times they did it. But none of the analytics packages out there are good at showing you how often people do things. Are they using to-dos once a week? Every day? Only signing into the app once a month but happily paying for years?
Time matters. You can't understand usage without time.
Here I describe an approach for defining new information architectures for large organizational websites managed by many stakeholder groups.
Broadly speaking, there are four general phases to the approach:
Auditing. Begin by immersing yourself in existing content and encourage stakeholders to adopt a critical, audience-minded perspective of their content.
Diagramming. Work with stakeholders to develop new conceptual categories that better serve audiences and organizational direction.
Elaborating. Think through content in detail and test new categories against specific instances and edge cases.
Producing. Prepare content teams for production using a shared database of new sitemap pages and editorial considerations that you’ve developed incrementally.
Back before COVID-19 hit the global scene, I thought it would be pleasant to have a list of the good things in life. This list wouldn’t be an exhaustive account of all the checked boxes on Maslow’s Hierarchy of Needs, but rather would document small pleasures which evoke some kind of clear and specific emotional response. If I had The Sads, I could pull up this list and sink down into the sensory details of, say, that strong hit of pine scent you randomly get on a hiking trail.
Now that we’re all in the thick of this pandemic, this new tiny side project—Good Things—has offered me a peaceful little portal to things I miss. Your mileage may vary, but I’ve found that reading my personal list of good things can be comforting as I help protect my community by sheltering in place.