AI-generated artwork is the same as a gallery of rock faces. It is pareidolia, an illusion of art, and if culture falls for that illusion we will lose something irreplaceable. We will lose art as an act of communication, and with it, the special place of consciousness in the production of the beautiful.
…Just as how something being either an original Da Vinci or a forgery does matter, even if side-by-side you couldn’t tell them apart, so too with two paintings, one made by a human and the other by an AI. Even if no one could tell them apart, one lacks all intentionality. It is a forgery, not of a specific work of art, but of the meaning behind art.
Like a programming language interpreter, GPT-3 translates the designer’s intent from a language they’re already familiar with (English) to one they need to learn (Figma’s information architecture, as manifested in its UI.) This can be easier for a new/busy designer, much like Python is easier and faster to work with than assembly language.
But that’s not “designing” — at least not any more than compiling Python code is “programming.” In both cases, all the system does is translate human intent into a lower level of abstraction. Sure, the process saves time — but the key is getting the intent part right. I’ll be convinced the system is “designing” when it can produce a meaningful output to a directive like “change the product page’s layout to increase conversions.”
I’m building a custom pleroma client so that my friends and I can have a cute, self-hosted social network to post about politics and art. Besides being much more visually interesting than our facebook messenger groupchat, e-worm also attempts to solve design problems around conversational, collaborative thinking. The biggest of these problems is the inherent ephemerality of our groupchat— it doesn’t really succeed as a collaborative thinking space because it has no long-term memory. When messages are constantly buried under new ones, it places the burden on us to remember previous conversations. So the ultimate design goal for e-worm is to create a self-archiving conversational interface that preserves thought and helps us keep thinking new things rather than going in intellectual circles.