Mere retinal art Instead of an existentially grounded plastic and spatial experience, architecture has adopted the psychological strategy of advertising and instant persuasion; buildings have turned into image products detached from existential depth and sincerity. Architecture of our time often appears as mere retinal art. Juhani Pallasmaa, The Eyes of the Skin: Architecture and the Senses A set of potential photographs architectureimagesadvertisingpsychology
Designer + Developer Workflow An Article by Dan Mall danmall.me The way designers and developers work together today is broken. It’s too siloed and separate; “collaboration” is a fantasy that few enjoy. The state of advertising in the 1940s was similar. All of that changed when copywriter Bill Bernbach met art director Paul Rand. Their collaborative working style led to the birth of the idea of “the creative team,” the mutual respect and partnership between art director and copywriter that tended to yield unique results. Bob Gage, an art director that worked for DDB, the agency Bernbach co-founded, described it like this: “Two people who respect each other sit in the same room for a length of time and arrive at a state of free association, where the mention of one idea will lead to another idea, then to another. The art director might suggest a headline, the writer a visual. The entire ad is conceived as a whole, in a kind of ping pong between disciplines.” Isn’t that what we all strive for in our jobs? True collaboration with equals and partners? Ideas that build off one another? Why does this seem so far away for some of us? collaborationmakingholismadvertisingcreativity
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
The Pleasure of Observing An Essay from Field Notes on Science and Nature by George B. Schaller AbbreviationBeyond dry factsA study should persistPrecious intangible valuesIndependent fragments of existence+1 More
Abbreviation I generally do not like to abbreviate behavioral notes. An important detail may be ignored or considered irrelevant and discarded because it lacks a discrete category on the list. It is often an anecdotal event that offers special insight.
Beyond dry facts If one has a personal knowledge of the individual animals being studied, observations in field notes cease to be impersonal, and an observer’s empathy can lead beyond dry facts to better intuition and insight.
A study should persist Since we cannot interview the subject, we can only infer the past from the present. Ideally, a study should persist for at least the life span of an animal. research
Independent fragments of existence You cannot divide me into independent fragments of existence. — The Last Panda, 1993 identity
Panda routes Show image 0 Show image 1 A detailed route of a panda foraging on bamboo shoots, showing the number of shoots eaten and droppings deposited (black spots) on May 31, 1982.