Mere retinal art Instead of an existentially grounded plastic and spatial experience, architecture has adopted the psychological strategy of advertising and instant persuasion; buildings have turned into image products detached from existential depth and sincerity. Architecture of our time often appears as mere retinal art. Juhani Pallasmaa, The Eyes of the Skin: Architecture and the Senses A set of potential photographs architectureimagesadvertisingpsychology
Designer + Developer Workflow An Article by Dan Mall danmall.me The way designers and developers work together today is broken. It’s too siloed and separate; “collaboration” is a fantasy that few enjoy. The state of advertising in the 1940s was similar. All of that changed when copywriter Bill Bernbach met art director Paul Rand. Their collaborative working style led to the birth of the idea of “the creative team,” the mutual respect and partnership between art director and copywriter that tended to yield unique results. Bob Gage, an art director that worked for DDB, the agency Bernbach co-founded, described it like this: “Two people who respect each other sit in the same room for a length of time and arrive at a state of free association, where the mention of one idea will lead to another idea, then to another. The art director might suggest a headline, the writer a visual. The entire ad is conceived as a whole, in a kind of ping pong between disciplines.” Isn’t that what we all strive for in our jobs? True collaboration with equals and partners? Ideas that build off one another? Why does this seem so far away for some of us? collaborationmakingholismadvertisingcreativity
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
The Evolution and Fate of Botanical Field Books An Essay from Field Notes on Science and Nature by James L. Reveal To serve as a reminderSterile creaturesFurther and further away
To serve as a reminder Looking back at my notebooks now, the information seems fairly sketchy, often abbreviated, and fairly uninformative. The purpose was merely to serve as a reminder for when, that evening, I would write up my notes in a proper field book. Mental infrastructure memory
Sterile creatures Now that we are in the era of personal computers, traditional field books are being replaced by computer files. By default such “field books” are sterile creatures—all the words are spelled properly, the location data are exact to a matter of a few feet, and everything is properly formatted. In the spring of 1998, I penciled my last entry into my signature field book with the bright orange cover. Thereafter I have maintained a computer-based field book. Oh, all the right stuff is there, clear, crisp and, well, dull… I tend to be overly particular about it—the format has to be right, everything properly spelled, the descriptive sequence in the proper order, and even the observations drafted with the final publication in mind (rather than what I happen to see at the moment). The emotions of finding something new, once mentioned in my handwritten field books, are now missing, as if my mental editor says “no, that is not proper for a scientific journal.” notetaking
Further and further away In looking over my own forty-five years of keeping a record of plant specimens, I find that I am personally moving further and further away from the words I generate, becoming more aloof and separate from the experience of the actual event of collecting, concentrating instead on the precision of where and when. It is merely record keeping for the sole purpose of giving the facts. With the decline of letter writing and the sterilization of field books, what we are losing is the individual. Field books are like letters that are replaced by often ephemeral emails. I fear that as we move further into the computer age we will similarly lose the detailed historical record that field books once provided. Sadly, the personalities of botanists will also be lost, for such musings as might be found in a field book are often telling to those wishing to know more of the past.