Mere retinal art Instead of an existentially grounded plastic and spatial experience, architecture has adopted the psychological strategy of advertising and instant persuasion; buildings have turned into image products detached from existential depth and sincerity. Architecture of our time often appears as mere retinal art. Juhani Pallasmaa, The Eyes of the Skin: Architecture and the Senses A set of potential photographs architectureimagesadvertisingpsychology
Designer + Developer Workflow An Article by Dan Mall danmall.me The way designers and developers work together today is broken. It’s too siloed and separate; “collaboration” is a fantasy that few enjoy. The state of advertising in the 1940s was similar. All of that changed when copywriter Bill Bernbach met art director Paul Rand. Their collaborative working style led to the birth of the idea of “the creative team,” the mutual respect and partnership between art director and copywriter that tended to yield unique results. Bob Gage, an art director that worked for DDB, the agency Bernbach co-founded, described it like this: “Two people who respect each other sit in the same room for a length of time and arrive at a state of free association, where the mention of one idea will lead to another idea, then to another. The art director might suggest a headline, the writer a visual. The entire ad is conceived as a whole, in a kind of ping pong between disciplines.” Isn’t that what we all strive for in our jobs? True collaboration with equals and partners? Ideas that build off one another? Why does this seem so far away for some of us? collaborationmakingholismadvertisingcreativity
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
The Collected Poems of Emily Dickinson A Poetry Collection by Emily Dickinson www.goodreads.com The brain is wider than the skyThe brain within its grooveWhat if I say I shall not wait?The CaspianWe outgrow love+3 More
The brain is wider than the sky The brain is wider than the sky, For, put them side by side, The one the other will include With ease, and you beside. The brain is deeper than the sea, For, hold them, blue to blue, The one the other will absorb, As sponges, buckets do. The brain is just the weight of God, For, lift them, pound for pound, And they will differ, if they do, As syllable from sound. The Art of Looking Sidewaysthe speed of God wordsthinkingcognition
The brain within its groove The brain within its groove Runs evenly and true; But let a splinter swerve, T'were easier for you To put the water back When floods have slit the hills, And scooped a turnpike for themselves, And blotted out the mills! insanitymind
What if I say I shall not wait? What if I say I shall not wait? What if I burst the fleshly gate And pass, escaped, to thee? waitingdeath
The Caspian The Caspian has its realms of sand, Its other realm of sea; Without the sterile perquisite No Caspian could be. beautybalance
We outgrow love We outgrow love like other things And put it in the drawer, Till it an antique fashion shows Like costumes grandsires wore. lovemelancholy
I died for beauty I died for beauty, but was scarce Adjusted in the tomb, When one who died for truth was lain In an adjoining room. He questioned softly why I failed? "For beauty," I replied. "And I for truth, — the two are one; We brethren are," he said. beautytruth
The morning after death The bustle in a house The morning after death Is solemnest of industries Enacted upon earth,— The sweeping up the heart, And putting love away We shall not want to use again Until eternity. death
Because I could not stop for Death Because I could not stop for Death, He kindly stopped for me; The carriage held but just ourselves And Immortality. timedeath