Mere retinal art Instead of an existentially grounded plastic and spatial experience, architecture has adopted the psychological strategy of advertising and instant persuasion; buildings have turned into image products detached from existential depth and sincerity. Architecture of our time often appears as mere retinal art. Juhani Pallasmaa, The Eyes of the Skin: Architecture and the Senses A set of potential photographs architectureimagesadvertisingpsychology
Designer + Developer Workflow An Article by Dan Mall danmall.me The way designers and developers work together today is broken. It’s too siloed and separate; “collaboration” is a fantasy that few enjoy. The state of advertising in the 1940s was similar. All of that changed when copywriter Bill Bernbach met art director Paul Rand. Their collaborative working style led to the birth of the idea of “the creative team,” the mutual respect and partnership between art director and copywriter that tended to yield unique results. Bob Gage, an art director that worked for DDB, the agency Bernbach co-founded, described it like this: “Two people who respect each other sit in the same room for a length of time and arrive at a state of free association, where the mention of one idea will lead to another idea, then to another. The art director might suggest a headline, the writer a visual. The entire ad is conceived as a whole, in a kind of ping pong between disciplines.” Isn’t that what we all strive for in our jobs? True collaboration with equals and partners? Ideas that build off one another? Why does this seem so far away for some of us? collaborationmakingholismadvertisingcreativity
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
The Best Interface is No Interface A Book by Golden Krishna www.nointerface.com "There's an app for that."Slap an interface on it!Aim higherThis is UXThe most seamless and wonderful way+4 More The answer to a brief is not necessarily a building
Slap an interface on it! How do you make a better car? How do you make a better fridge? How do you make a better trash can? How do you make a better restaurant? How do you make a better vending machine?
Aim higher “There’s one more thing you need to do: Aim higher the merely trying to recreate Silicon Valley. You should try to kick our butt instead.” — Guy Kawasaki
This is UX When you hire someone to generate UI, you won’t get new, innovative solutions. You’ll get more UI, not better UX. This is UI: Navigation, sub navigation, menus, drop-downs, buttons, links, windows, rounded corners, shadowing, error messages, alerts, updates, checkboxes, password fields, text inputs, radio selections, text areas, hover states, selection states, pressed states, tooltips, banner ads, embedded videos, swipe animations, scrolling, clicking, iconography, colors, lists, slideshows, alt text, badges, notifications, gradients, pop-ups, carousels, OK.cancel, etc. etc. etc. This is UX: People, happiness, solving problems, understanding needs, love, efficiency, entertainment, pleasure, delight, smiles, soul, warmth, personality, joy, satisfaction, gratification, elation, exhilaration, bliss, euphoria, convenience, enchantment, magic, productivity, effectiveness, etc. etc. etc. uxcollections
The most seamless and wonderful way I believe our job as designers is to give you what you need as quickly and elegantly as we can. Our job as designers is to take you away from technology. Our job as designers is to make you smile. To make a profit by providing you something that enhances your life in the most seamless and wonderful way possible. technologyux
The best interface Let’s end the confusion between UI and UX. Let’s stop slapping sirens on children’s toys. Let’s prioritize personal goals over addiction. Let’s get our lives and our health back in balance by interacting with the real world instead of staring into a light, checking new notifications. Let’s think beyond screens. The best result for any technology is to solve meaningful problems in impactful ways. The best design reduces work. The best computer is unseen. The best interaction is natural. The best interface is no interface.
Adapt Digital products can do so much more than have a fancy front end. Even if your company’s core product is an interface, not everything that comes after has to be an interface. If things were that rigid, Apple Computer, the personal computer company, would never become Apple Inc., the world’s largest consumer electronics company. If companies didn’t go after opportunities beyond what they do today, Netflix would still be mailing DVDs in red envelopes. Great thinkers adapt. Great companies offer their customers the best possible solutions, whether they have a graphical user interface or not.
Forgetting Inactivity could be another automatic trigger to erase any stored information. If they haven’t utilized the system in a long time, their food data could automatically clear. With so many services out there trying to grab out attention, knowing that a system collecting more general information will just forget everything it knows about you if you don’t use it for a long time might ease the resistance to trying out the new software in the first place.