Mere retinal art Instead of an existentially grounded plastic and spatial experience, architecture has adopted the psychological strategy of advertising and instant persuasion; buildings have turned into image products detached from existential depth and sincerity. Architecture of our time often appears as mere retinal art. Juhani Pallasmaa, The Eyes of the Skin: Architecture and the Senses A set of potential photographs architectureimagesadvertisingpsychology
Designer + Developer Workflow An Article by Dan Mall danmall.me The way designers and developers work together today is broken. It’s too siloed and separate; “collaboration” is a fantasy that few enjoy. The state of advertising in the 1940s was similar. All of that changed when copywriter Bill Bernbach met art director Paul Rand. Their collaborative working style led to the birth of the idea of “the creative team,” the mutual respect and partnership between art director and copywriter that tended to yield unique results. Bob Gage, an art director that worked for DDB, the agency Bernbach co-founded, described it like this: “Two people who respect each other sit in the same room for a length of time and arrive at a state of free association, where the mention of one idea will lead to another idea, then to another. The art director might suggest a headline, the writer a visual. The entire ad is conceived as a whole, in a kind of ping pong between disciplines.” Isn’t that what we all strive for in our jobs? True collaboration with equals and partners? Ideas that build off one another? Why does this seem so far away for some of us? collaborationmakingholismadvertisingcreativity
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
Meditations A Book by Marcus Aurelius classics.mit.edu Gravity without affectationFlesh and a bit of breathAny lifeA little thingPraise has no part in it+8 More
Gravity without affectation From Sextus: The idea of what it means to live in accordance with nature; gravity without affectation, and a careful regard for the interests of one's friends.
Any life Even if you were to live for three thousand years or ten times as long, you should still remember this, that no one loses any life other than the one that he is living, nor does he live any life other than the one that he loses, so the shortest life and the longest amount to the same. life
A little thing Cast everything else aside, then, and hold to these few truths alone; and remember, furthermore, that each of us lives only in the present, this fleeting moment of time, and that the rest of one's life has either has either already been lived or lies in an unknowable future. The space of each person's existence is thus a little thing, and little too is the corner of earth on which it is lived. time
Praise has no part in it Everything that is in any way beautiful is beautiful of itself and complete in itself, and praise has no part in it; for nothing comes to be better or worse for being praised. beauty
Carrying a corpse around You are a little soul carrying a corpse around. As Epictetus used to say. death
Giving up the struggle How shameful it is that, in this life, when your body does not give up the struggle, your soul should do so first.
Why? The cucumber is bitter? Then cast it aside. There are brambles in the path? Step out of the way. That will suffice, and you need not ask in addition, "Why did such things ever come into the world?"
Poured The light of the sun seems to be poured down, and to be poured, indeed, in every direction, but not poured away. Wasting light
Wanting for nothing Some day, will you be satisfied and want for nothing, yearning for nothing, and desiring nothing, animate or inanimate, to cater to your pleasures? life