Mere retinal art Instead of an existentially grounded plastic and spatial experience, architecture has adopted the psychological strategy of advertising and instant persuasion; buildings have turned into image products detached from existential depth and sincerity. Architecture of our time often appears as mere retinal art. Juhani Pallasmaa, The Eyes of the Skin: Architecture and the Senses A set of potential photographs architectureimagesadvertisingpsychology
Designer + Developer Workflow An Article by Dan Mall danmall.me The way designers and developers work together today is broken. It’s too siloed and separate; “collaboration” is a fantasy that few enjoy. The state of advertising in the 1940s was similar. All of that changed when copywriter Bill Bernbach met art director Paul Rand. Their collaborative working style led to the birth of the idea of “the creative team,” the mutual respect and partnership between art director and copywriter that tended to yield unique results. Bob Gage, an art director that worked for DDB, the agency Bernbach co-founded, described it like this: “Two people who respect each other sit in the same room for a length of time and arrive at a state of free association, where the mention of one idea will lead to another idea, then to another. The art director might suggest a headline, the writer a visual. The entire ad is conceived as a whole, in a kind of ping pong between disciplines.” Isn’t that what we all strive for in our jobs? True collaboration with equals and partners? Ideas that build off one another? Why does this seem so far away for some of us? collaborationmakingholismadvertisingcreativity
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
Matter versus Materials: A Historical View An Essay from A Search for Structure by Cyril Stanley Smith Atoms and aggregatesAesthetically motivated curiosityWhose eyes had seen and whose fingers had feltThe alchemists in their mixingsA holograph of itself+3 More
Atoms and aggregates I see science reversing the trend toward atomistic explanation that has been so triumphant in the last 400 years, and I predict a more human future based on the symbiosis of exact knowledge (which is by its very nature limited) and experience. ...Matter cannot be understood without a knowledge of atoms; yet it is now becoming evident that the properties of materials that we enjoy in a work of art or exploit in an interplanetary rocket are really not those of atoms but those of aggregates...It is not stretching the analogy much to suggest that the chemical explanation of matter is analogous to using an identification of individual brick types as an explanation of Hagia Sophia. The edifice from which they came architecturescience
Whose eyes had seen and whose fingers had felt Aristotle’s 18 qualities of homoeomerous bodies that he chose to explain in detail in his Meteorologica, are just those fine points of behavior that would be noticed in a workshop. They are: solidifiable meltable softenable by heat softenable by water flexible breakable fragmentable capable of taking an impression plastic squeezable ductile malleable fissile curable viscous compressible combustible capable of giving off fumes This redundant list of properties is not the neat classification of a philosopher. It reads more as if it were based on a conversation with a workman whose eyes had seen and whose fingers had felt the intricacies of the behavior of materials. craftmaterialtexturecollections
The alchemists in their mixings Many wonderful things must have been seen by the alchemists in their mixings. The Alchemist euphonycuriosity
A holograph of itself All [physical properties of matter] derive from the different patterns of the interaction of electrons and photons within the fields of the positively charged atomic nuclei, stabilized in a particular morphology by the interaction of the levels themselves. Matter is a holograph of itself in its own internal radiation. physics
To worship at the shrine of mathematics The new [physics-based] viewpoint is so potent that it has perhaps, caused too many metallurgists to forsake their partially intuitive knowledge of the nature of materials to worship at the shrine of mathematics, a trend reinforced by the curious human tendency to laud the more abstract. mathabstraction
What the advancing interface leaves behind I see in the complex structure of any material—biological or geological, natural or artificial—a record of its history, a history of many individual events each of which did predictably follow physical principles. Nothing containing more than a few parts appears full panoplied, but it grows. And as it grows, the advancing interface leaves behind a pattern of structure perfection or imperfection which is both a record of historical events and a framework within which future ones must occur. From the head of Jove historygrowthstructure
A realization that this leaves out something essential Nothing so fundamental lies in the realm of concern to us aggregate humans, where the need is, now, for the study of real complexity, not idealized simplicity. In every field except high-energy physics on one hand, and cosmology on the other, one hears the same. The immense understanding that has come from digging deeper to atomic explanations has been followed by a realization that this leaves out something essential. In its rapid advance, science has had to ignore the fact that a whole is more than the sum of its parts. knowledgecomplexityholism