The Elements of Style A Book by William Strunk Jr. & E.B. White www.gutenberg.org Choose a suitable design and hold to itMake the paragraph the unit of compositionUse the active voicePut statements in positive formSpecific, definite, concrete+9 More The Elements of Typographic StyleThe Elements of Graphing DataThe Sense of StyleThe superficial aspects of what someone else is doing writingcommunication
The material finds the right object Rather than the craft object finding the most suitable material, it can be said that the material finds the right object. Folk crafts are invariably the product of a local environment. When a certain locality is rich in a certain raw material, that material gives rise to a certain craftware. Yanagi Sōetsu, The Beauty of Miscellaneous Things TerroirWhat the material wants to beWhat the brick really wants. material