The Elements of Style A Book by William Strunk Jr. & E.B. White www.gutenberg.org Choose a suitable design and hold to itMake the paragraph the unit of compositionUse the active voicePut statements in positive formSpecific, definite, concrete+9 More The Elements of Typographic StyleThe Elements of Graphing DataThe Sense of StyleThe superficial aspects of what someone else is doing writingcommunication
Humble servants Our electrical appliances should be humble servants, to be seen and heard as little as possible. They should ideally stay in the background, like a valet in the old days, that one hardly noticed. — Erwin Braun They should accompany an individual over a long period of time without hindering or disturbing through ‘extravagant forms, loud colors or flashy proportions’. Sophie Lovell & Dieter Rams, Dieter Rams: As Little Design as Possible Functionalism can be a kind of religion tools