Steve Jobs A Book by Walter Isaacson en.wikipedia.org You'll know it's thereThe Apple Marketing PhilosophyNot just in the detailsAn icon is a symbol equally incomprehensible in all human languagesIf it could save a person's life, would you find a way to make it faster?+31 More Traditional companies are losing because they mismanage software engineersEulogy for Steve Jobs“Design” is now “Product”
Using your own expertise Almost all professionals are slow to use their own expertise for their own work. The situation is nicely summarized by the old saying, “The shoemaker’s children go without shoes.” Richard Hamming, The Art of Doing Science and Engineering: Learning to Learn The cobbler's children go barefoot