Steve Jobs A Book by Walter Isaacson en.wikipedia.org You'll know it's thereThe Apple Marketing PhilosophyNot just in the detailsAn icon is a symbol equally incomprehensible in all human languagesIf it could save a person's life, would you find a way to make it faster?+31 More Traditional companies are losing because they mismanage software engineersEulogy for Steve Jobs“Design” is now “Product”
It begins with craft Something strange is happening in the world of software: It’s slowly getting worse. Not all software, but a lot of it. It’s becoming more sluggish, less responsive, and subtly less reliable than it was a few years ago. In some ways this is hyperbole. Objectively, we’ve never been able to do so much, so easily with our smartphones and laptops and tablets. We’ve never pushed more data between more places more readily. But while the insidious “worseness” I mention falls only in part on the engineering side of things, it falls harder on the more subjective, craft side of things, making it all the more worrisome. Why should we care about this? Because the majority of our waking hours take place within the confines of applications. A truth recently amplified by the covid pandemic. And I believe software used by millions (if not billions) has a moral duty to elevate the emotional and intellectual qualities of its users. That elevation begins with craft. Craig Mod, Brilliant Hardware in the Valley of the Software Slump craigmod.com Apps Getting Worse performancecraftsoftware