Several Short Sentences About Writing A Book by Verlyn Klinkenborg www.goodreads.com Here, in short, is what I want to tell you. Know what each sentence says, What it doesn't say, And what it implies. Of these, the hardest is knowing what each sentence actually says. Sonorisms VBoth models are completely uselessThe shape of the sentenceThe Anxiety of SequenceYou can get anywhere from anywhere+18 More Wittgenstein's MistressWrite SimplyThe most important thing you do writing
Customers don't know what they want At the end of the presentation someone asked whether he thought they should do some market research to see what customers wanted. "No," he replied, "because customers don't know what they want until we've shown them." Then he pulled out a device that was about the size of a desk diary. "Do you want to see something neat?" When he flipped it open, it turned out to be a mock-up of a computer that could fit in your lap, with a keyboard and a screen hinged together like a notebook. "This is my dream of what we will be making in the mid- to late eighties," he said. They were building a company that would invent the future. Walter Isaacson, Steve Jobs The iMac