The Real World of Technology A Lecture by Ursula M. Franklin www.amazon.com Technology is a systemFish and waterDefining activitiesHolistic and prescriptive technologiesThat which requires caring+17 More From hands to machinesThe design systems between usStress systems technologyworksocietycraft
Every Tool Shapes the Task A Speech by Ursula M. Franklin Imagine the world like a cakePower makes knowledge sufficientTo do some more pushups on the internetAdding up to hair-brainedWho the problems are+2 More You can almost tell which software they were designed inA minimum size to fish
Selling new ideas I must come to the topic of “selling” new ideas. You must master three things to do this: Giving formal presentations, Producing written reports, and Mastering the art of informal presentations as they happen to occur. All three are essential—you must learn to sell your ideas, not by propaganda, but by force of clear presentation. I am sorry to have to point this out; many scientists and others think good ideas will win out automatically and need not be carefully presented. They are wrong; many a good idea has had to be rediscovered because it was not well presented the first time, years before! Richard Hamming, You and Your Research Scientific writing