How to blog An Article by Tom MacWright macwright.com Own your domain and use simple technology Never change the technology Write something on a schedule Never change the technology Things Learned Blogging blogging
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
The return of fancy tools An Article by Tom MacWright macwright.com Technology is seeing a little return to complexity. Dreamweaver gave way to hand-coding websites, which is now leading into Webflow, which is a lot like Dreamweaver. Evernote give way to minimal Markdown notes, which are now becoming Notion, Coda, or Craft. Visual Studio was “disrupted” by Sublime Text and TextMate, which are now getting replaced by Visual Studio Code. JIRA was replaced by GitHub issues, which is getting outmoded by Linear. The pendulum swings back and forth, which isn’t a bad thing complexitysimplicitytoolssoftwaretechnologynotetaking
Picking better names for variables, functions, and projects An Article by Tom MacWright macwright.com Avoid weasel words Follow patterns religiously Don’t cheap out on characters Call things the same thing Don’t name internal projects When things change, change their names namescode
Every So Often a Talking Dog Appears A Book by Smiljan Radić www.artbook.com AssemblagesPlaces I will never goNo Objection to the Moon...A Guide to AbandonmentDeath at Home+3 More
Assemblages Radić's texts are almost always assemblages of several pieces or paragraphs that, although written by an architect, do not attempt to refer to a particular project or work (and if they do, it is always laterally, avoiding explanations of the how and the why, or demonstrations and apologies). Like notes from a fragmentary diary or a review of a collection of memories, at times they share the melancholy tone of the writings by Aldo Rossi and at other times they recall the obscure density of John Hejduk's poems. — Patricio Mardones FragmentsCompositions of desire iwriting
Places I will never go There are places I will never go. Due to laziness or boredom, or premature fatigue. But there are also landscapes or buildings I should have visited a long time ago. This text reviews those possible places. All of them are part of my story, and they are places I am familiar with in one way or another. place
Some Remains of My Heroes Found Scattered Across a Vacant Lot An Essay To prove it in purityRaindrops leaving an erratic trail euphony