The Innovation Funnel A Comic by Tom Fishburne marketoonist.com Most organizations use some version of an innovation funnel to bring ideas to life. It starts with lots of ideas at the front end and then launches whatever survives all the way to the back end. Yet this Darwinian process of bringing ideas to life doesn’t necessarily lead to survival of the fittest ideas. If we’re not careful, the innovation funnel leads to survival of the safest ideas. Organizations are good at spotting risks. In an effort to improve success rates, organizations tend to put sharper teeth in the funnel. As ideas run the organizational gauntlet, they can get pruned, sheared, shaped, and watered down beyond recognition. On the way, they can lose the essence of the idea. They may lose their point of difference and reason for being. innovationideasnovelty
Two Hundred Fifty Things an Architect Should Know An Essay by Michael Sorkin www.readingdesign.org The distance of a whisper.CornersWant, need, affordWhat the brick really wants.Borders+3 More 136 things every web developer should know before they burn out and turn to landscape painting or nude modelling architecturedesigncollections
Want, need, afford What the client wants. What the client thinks it wants. What the client needs. What the client can afford. What the planet can afford. ux
What the brick really wants. The material finds the right objectWe are working against the grain of the woodThe joy of the humble brick material
Logjam That there is a big danger in working in a single medium. The logjam you don’t even know you’re stuck in will be broken by a shift in representation. creativitymedia