The Cycle of Goodness An Idea by Tadao Yoshida ykknorthamerica.com The CYCLE OF GOODNESS® is the corporate philosophy established by YKK’s founder, Tadao Yoshida, who believed that “no one prospers without rendering benefit to others.” It expresses the basic belief of the YKK Group. Tadao Yoshida firmly believed that business belongs to society. As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, Mr. Yoshida was most concerned with that aspect and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the success of clients and business partners and make it possible to contribute to society. This type of reasoning is referred to as the CYCLE OF GOODNESS® and has always served as the foundation of our business activities. Why YKK zippers are the brown M&Ms of product design goodnesssocietybusiness
They can smell the wood All of the wooden shelves used for storing books were on the warehouse's first floor. We decided to keep these shelves as they were to form a library, and we also created a small lecture hall for holding talks by writers and makers. Although contemporary society is moving away from books and towards computers and information technology, people nevertheless have a strong feeling of connection to – and nostalgia for – trees and things that are made from wood. La kagu is a space where visitors can really get a sense of the culture of books. When they step inside, some even say that they can smell wood. Kengo Kuma, My Life as an Architect in Tokyo The Eyes of the Skin: Architecture and the Senses woodsensesbooks