The Cycle of Goodness An Idea by Tadao Yoshida ykknorthamerica.com The CYCLE OF GOODNESS® is the corporate philosophy established by YKK’s founder, Tadao Yoshida, who believed that “no one prospers without rendering benefit to others.” It expresses the basic belief of the YKK Group. Tadao Yoshida firmly believed that business belongs to society. As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, Mr. Yoshida was most concerned with that aspect and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the success of clients and business partners and make it possible to contribute to society. This type of reasoning is referred to as the CYCLE OF GOODNESS® and has always served as the foundation of our business activities. Why YKK zippers are the brown M&Ms of product design goodnesssocietybusiness
New-urbanist projects The overwhelming majority of new-urbanist projects retain the almost purely residential, exclusively middle-class character of suburbia, simply substituting one formal paradigm for another. Instead of curving streets, cul-de-sacs, and half-acre lots, these developments offer grids, tightly spaced houses with front porches, and a town center instead of a shopping center containing the very same shops. Michael Sorkin, 20 Minutes in Manhattan Soft CityNew Urbanism and Beyond: Designing Cities for the Future