When Customer Journeys Don’t Work: Arcs, Loops, & Terrain An Article by Stephen P. Anderson stephenanderson.medium.com Thinking [in terms of loops and arcs] allows us to let go of a specific journey or sequence, and imagine dozens of scenarios and possible sequences in which these skills can be learned. This doesn’t mean there aren’t more fundamental skills that other skills build upon, but we can let go the tyranny of how, precisely, a person will move through a system. We’re free to zoom in and obsess on these loops, which does two things for us: Approach the design of a system as the design of these as small but significant moments of learning. Consider the many ways these loops might be sequenced, with the exact order being less important. uxsystemsfeedbackgames
One Of Us That’s the primary difference between an axiom like “Curiosity Killed The Cat” and an axiom like “You Are Not Your User. ” The former rings true in common experience. It’s test-able, like striking a tuning fork or dangling a bit of yarn in front of a kitten. The latter is just some stuff that somebody said. Sometimes, axiomatic sayings like “You Are Not Your User” no longer have a who that’s saying them. They cease being an actual instruction, and instead serve as a kind of identity, to identify the person who’s repeating the axiom as One Of Us. The technical term for when an axiom devolves into an ID card is shibboleth: a custom, principle, or belief distinguishing a particular class or group of people, especially a long-standing one regarded as outmoded or no longer important. Dan Klyn, Sermon for WIAD Bristol 2021 understandinggroup.com The Nature of Product identity