When Customer Journeys Don’t Work: Arcs, Loops, & Terrain An Article by Stephen P. Anderson stephenanderson.medium.com Thinking [in terms of loops and arcs] allows us to let go of a specific journey or sequence, and imagine dozens of scenarios and possible sequences in which these skills can be learned. This doesn’t mean there aren’t more fundamental skills that other skills build upon, but we can let go the tyranny of how, precisely, a person will move through a system. We’re free to zoom in and obsess on these loops, which does two things for us: Approach the design of a system as the design of these as small but significant moments of learning. Consider the many ways these loops might be sequenced, with the exact order being less important. uxsystemsfeedbackgames
Infinite varieties of contexts Over the course of 10 years of using Are.na, I have fully adopted the view that any piece of information can be important to a person given the right context. And on Are.na, pieces of information can be arranged in infinite varieties of contexts – their respective meaning shifts as the proximate information shifts. In other words, the more connections a block has, the more opportunities it has to be a nodal point. Charles Broskoski, On Motivation Seeing Is Forgetting the Name of the Thing One Sees informationconnection