When Customer Journeys Don’t Work: Arcs, Loops, & Terrain An Article by Stephen P. Anderson stephenanderson.medium.com Thinking [in terms of loops and arcs] allows us to let go of a specific journey or sequence, and imagine dozens of scenarios and possible sequences in which these skills can be learned. This doesn’t mean there aren’t more fundamental skills that other skills build upon, but we can let go the tyranny of how, precisely, a person will move through a system. We’re free to zoom in and obsess on these loops, which does two things for us: Approach the design of a system as the design of these as small but significant moments of learning. Consider the many ways these loops might be sequenced, with the exact order being less important. uxsystemsfeedbackgames
1º2º3º4º Because the approach to the room is along a long corridor, the attentive visitor might at first think that three light squares had been affixed to the windows or, as one gradually came closer, that the tinting of the windows had simply been removed in these three lighter near-square areas. Davies continues: "only at this point do the other senses kick in. The visitor begins first to hear and smell the ocean and then to actually feel the outside air entering the gallery; this sensory experience is in complete contradiction to the faulty first impression." Robert Irwin, Robert Irwin: A Conditional Art The inhumanity of contemporary architecture senseswindows