Dieter Rams: As Little Design as Possible A Book by Sophie Lovell & Dieter Rams www.phaidon.com Beyond improvementCardinal sinOn displayLong-termHumble servants+11 More Good design is practical design designobjectsstyleminimalism
Pellucidity A Definition www.thefreedictionary.com Free from obscurity and easy to understand; the comprehensibility of clear expression euphonyunderstandingthinkingclarity