Understanding Architecture A Book by Robert McCarter & Juhani Pallasmaa www.phaidon.com We have turned our faces towards the futureFragments of timeA timeless spaceTheatre Epidaurus, Greece, 330 BCThe secret life of sculpture+17 More Fragments of time architecturehistorycities
The dual ladder The first task for growing designers, as opposed to managers, is to craft a proper career path for them, one whose compensation and sociological status reflect their true value to the creative enterprise. This is commonly called the dual ladder. It it easy to give corresponding salaries to corresponding rungs, but it requires strong proactive measures to give them equal prestige: equal offices, equal staff support, reverse-biased raises when duties change. Why does the dual ladder need special attention? Perhaps because managers, being human, are inherently inclined to consider their own tasks more difficult and important than design and need to deliberately assess what makes creativity and innovation happen. Frederick P. Brooks, Jr., The Design of Design Senior craftsperson work