Combinations and arrangements Everything designed has an element of arbitrariness in its form. Loewy described how groups of his designers used to go about designing a new model automobile. Different groups were given different tasks, such as the front and rear of the car, and the conceptual work began, to be cut off at some predetermined time by deadlines that were imposed at the outset. After a time, there were "piles of rough sketches," and Loewy saw the design proceed as follows: Now the important process of elimination begins. From the roughs, I select the designs that indicate germinal direction. Those that show the greatest promise are studied in detail, and these in turn are used in combination or arrangements with one another. A promising front treatment can be tried in combination with a likely side elevation sketch, etc. From this a new set of designs emerges. These are then sketched in detail. After careful analysis, they boil down to four or five. Raymond Loewy, The Evolution of Useful Things Useless work on useful things drawing
Such an unholy alliance Something was wrong, according to Raymond Loewy, who admitted that, "with few exceptions, the [competitors'] products were good." He was "disappointed and amazed at their poor physical appearance, their clumsiness, and...their design vulgarity." He found "quality and ugliness combined," and wondered about "such an unholy alliance." ...Loewy was also "shocked by the fact that most preeminent engineers, executive geniuses, and financial titans seemed to live in an aesthetic vacuum," and he believed that he could "add something to the field." But, not surprisingly, the people he approached were "rough, antagonistic, often resentful." Raymond Loewy, The Evolution of Useful Things On TasteWe might as well make them beautifulRestrained beauty aesthetics
Kokoro A Novel by Natsume Sōseki www.penguinrandomhouse.com Vibrations in the airThat delicate and complex instrumentThe great soundless whirl of darknessUnderfootNot them he despised+2 More zenabsurdity
Vibrations in the air Words are not just vibrations in the air, they work more powerfully than that, and on more powerful objects. words
That delicate and complex instrument Could that delicate and complex instrument that lies in the human breast ever really produce a reading that was absolutely clear and truthful, like a clock’s hands pointing to numbers on its dial? lovetruth
The great soundless whirl of darkness I could not know that even then the little light was being drawn irresistibly into the great soundless whirl of darkness and that I was watching a light that was destined soon to blink out and disappear. lightdarknessmelancholy
Underfoot The memory of having sat at someone’s feet will later make you want to trample him underfoot.
Not them he despised For all his unresponsiveness to others’ affection, I now see, it was not them he despised but himself. melancholy
Reading I suppose it’s because I believe you don’t really become a finer person just by reading lots of books. learningcommonplace
A circle of beads If you count off a circle of beads, you never reach an end. At what point, and with what feelings, would his fingers cease to move those beads? This may be a silly question, but it haunts me. ending