Ralph Ammer
Don't think big
An Article by Ralph AmmerOne of the biggest mistakes you can make in your creative project is to pick a topic which is too big. Big topics often lead to small results, small topics foster great results.
And here is why: Your project is limited by the time and energy you have.
These are the boundaries of your project. If you pick a huge topic then there is not much room for your creative efforts. On the other hand, if you pick a small topic you have time and energy to make a great creative contribution.
Is perfection boring?
An Article by Ralph AmmerWe love to see the process, not just the result. The imperfections in your work can be beautiful if they show your struggle for perfection, not a lack of care.
Now I get it
An Article by Ralph AmmerTo design a system means to orchestrate the interplay of its elements.
Such a system is considered “interactive” if it is open, which means that there are ways to engage with the processes that are happening inside of it. There is of course a range of interactivities which spans from very basic reactive behaviour to highly complex conversational interactions.
But what do you want to say?
An Article by Ralph AmmerPablo Picasso famously said:
“The world doesn’t make sense, so why should I paint pictures that do?”
A sensible approach to something that can’t be explained is to express it.
Rather than giving you explanations or “saying something”, most artists are concerned with what I like to call “room for interpretation”. They create platforms that trigger thoughts, feelings, emotions, and ideas.
Instead of trying to explain the inexplicable artists express their view of it. They don’t want to tell you what to think, they invite you to respond.
A lightbulb is not an idea
An Article by Ralph AmmerWith conventional placeholders, such as words, we can describe patterns for a large number of situations. On the other hand it is easy to fool yourself (and others) with words, since you can avoid to be specific. Any business meeting can confirm this.
When you draw something you are forced to be specific — and honest.
Our illustration of an “idea” from above is unconventional in the sense that it conveys specific original thoughts of what an idea is. It adds value to the words.
And that is the catch: The drawing must be unconventional to support the conventional words. We have to make sure not to use “words in disguise”. Take a common illustration for “idea” for example, which haunts flip charts all over the world: the lightbulb.
The lightbulb image works on a purely symbolic level, it only replaces the word “idea”. This image of a household item contains no original thought about what an idea is. While symbols like these work well as international replacements for words or icons to indicate a light switch for instance, they convey no nutritional value as illustrations — they are empty.
The Image of the City
- To become completely lost
- Apparency
- On the edge of something else
- Nothing there, after all
- Paths, edges, districts, nodes, landmarks
To become completely lost
To become completely lost is perhaps a rather rare experience for most people in the modern city. We are supported by the presence of others and by special way-finding devices: maps, street numbers, route signs, bus placards. But let the mishap of disorientation once occur, and the sense of anxiety and even terror that accompanies it reveals to us how closely it is linked to our sense of balance and well-being. The very word "lost" in our language means much more than simple geographical uncertainty; it carries overtones of utter disaster.
Apparency
Half a century ago, Stern discussed this attribute of an artistic object and called it apparency. While art is not limited to this single end, he felt that one of its two basic functions was "to create images which by clarity and harmony of form fulfill the need for vividly comprehensible appearance." In his mind, this was an essential first step toward the expression of inner meaning.
On the edge of something else
The most common response to the question of symbolism was nothing in the city at all, but rather the sight of the New York City skyline across the river. Much of the characteristic feeling for Jersey City seemed to be that it was a place on the edge of something else.
Nothing there, after all
When asked to describe or symbolize the city as a whole, the subjects used certain standard words: "spread out", "spacious", "formless", "without centers". Los Angeles seemed to be hard to envision or conceptualize as a whole. Said one subject:
It's as if you were going somewhere for a long time, and when you got there you discovered there was nothing there, after all.
Paths, edges, districts, nodes, landmarks
The contents of the city's images which are referable to physical forms can conveniently be classified into five types of elements: paths, edges, districts, nodes, and landmarks.
- Paths are the channels along which the observer customarily, occasionally, or potentially moved.
- Edges are the linear elements not used or considered as paths by the observer. They are the boundaries.
- Districts are the medium-to-large sections of the city, conceived of as having two-dimensional extent.
- Nodes are points, the strategic spots in a city into which an observer can enter, and which are the intensive foci to and from which they are traveling.
- Landmarks are another type of point-reference, but in this case the observer does not enter within them, they are external. They are usually a rather simply defined physical object: building, sign, store, or mountain.
A directional quality
Paths may not only be identifiable and continuous, but have directional quality as well: one direction along the line can easily be distinguished from the reverse. This can be done by a gradient, a regular change in some quality which is cumulative in one direction.
Introverts and extroverts
Some regions are introvert, turned in upon themselves with little reference to the city outside them, such as Boston's North End or Chinatown. Others may be extrovert, turned outward and connected to surrounding elements. The common visibly touches neighboring regions, despite its inner path confusions.
Junctions
The junction, or place of a break in transportation, has compelling importance for the city observer. Because decisions must be made at junctions, people heighten their attention at such place and perceive elements with more than normal clarity. This tendency was confirmed so repeatedly that elements located at junctions may automatically be assumed to derive special prominence from their location.
What we are accustomed to call beautiful
Most objects which we are accustomed to call beautiful, such as a painting or a tree, are single-purpose things, in which, through long development or the impress of one will, there is an intimate, visible linkage from fine detail to total structure.
A certain plasticity
There are dangers in a highly specialized visible form; there is a need for a certain plasticity in the perceptual environment. If there is only one dominant path to a destination, a few sacred focal points, or an ironclad set of rigidly separated regions, then there is only one way to image the city without considerable strain. This one may suit neither the needs of all people, nor even the needs of one person as they vary from time to time. An unusual trip becomes awkward or dangerous; interpersonal relations may tend to compartmentalize themselves; the scene becomes monotonous or restrictive.
As plain as day
The personal experience of most of us will testify to this persistence of an illusory image long after its inadequacy is conceptually realized. We stare into the jungle and see only the sunlight on the green leaves, but a warning noise tells us that an animal is hidden there. The observer then learns to interpret the scene by singling out "give-away" clues and by reweighting previous signals. The camouflaged animal may now be picked up by the reflection of its eyes. Finally by repeated experience the entire pattern of perception is changed, and the observer need no longer consciously search for give-aways, or add new data to an old framework. They have achieved an image which will operate successfully in the new situation, seeming natural and right. Quite suddenly the hidden animal appears among the leaves, "as plain as day."