Ralph Ammer
Don't think big
An Article by Ralph AmmerOne of the biggest mistakes you can make in your creative project is to pick a topic which is too big. Big topics often lead to small results, small topics foster great results.
And here is why: Your project is limited by the time and energy you have.
These are the boundaries of your project. If you pick a huge topic then there is not much room for your creative efforts. On the other hand, if you pick a small topic you have time and energy to make a great creative contribution.
Is perfection boring?
An Article by Ralph AmmerWe love to see the process, not just the result. The imperfections in your work can be beautiful if they show your struggle for perfection, not a lack of care.
Now I get it
An Article by Ralph AmmerTo design a system means to orchestrate the interplay of its elements.
Such a system is considered “interactive” if it is open, which means that there are ways to engage with the processes that are happening inside of it. There is of course a range of interactivities which spans from very basic reactive behaviour to highly complex conversational interactions.
But what do you want to say?
An Article by Ralph AmmerPablo Picasso famously said:
“The world doesn’t make sense, so why should I paint pictures that do?”
A sensible approach to something that can’t be explained is to express it.
Rather than giving you explanations or “saying something”, most artists are concerned with what I like to call “room for interpretation”. They create platforms that trigger thoughts, feelings, emotions, and ideas.
Instead of trying to explain the inexplicable artists express their view of it. They don’t want to tell you what to think, they invite you to respond.
A lightbulb is not an idea
An Article by Ralph AmmerWith conventional placeholders, such as words, we can describe patterns for a large number of situations. On the other hand it is easy to fool yourself (and others) with words, since you can avoid to be specific. Any business meeting can confirm this.
When you draw something you are forced to be specific — and honest.
Our illustration of an “idea” from above is unconventional in the sense that it conveys specific original thoughts of what an idea is. It adds value to the words.
And that is the catch: The drawing must be unconventional to support the conventional words. We have to make sure not to use “words in disguise”. Take a common illustration for “idea” for example, which haunts flip charts all over the world: the lightbulb.
The lightbulb image works on a purely symbolic level, it only replaces the word “idea”. This image of a household item contains no original thought about what an idea is. While symbols like these work well as international replacements for words or icons to indicate a light switch for instance, they convey no nutritional value as illustrations — they are empty.
Questions to ask on a new job search
The role and expectations
- What does this job entail?
- What's driving the hire?
- What are the biggest challenges?
- What scope is there to do x, y, z?
- How/when/why would you consider hiring me to be successful?
- What does progression from here look like?
- What's the biggest mistake I could make?
The wider business
- Can you tell me a bit about the company?
- What about the culture?
- How does diversity, equity, and inclusion play into this?
- What's the most exciting thing on the company horizon?
- What's been the impact of COVID-19 on company finances/strategy?
- What are the best and worst things about working here?
Day to day
- What's the size/structure of the team I'd be around/have reporting to me?
- Which other people would I work most closely with?
- What technologies/tools would I work with?
- What could I do that would make your life easier?
The practical bits
- What salary are you offering for this role?
- Additional package/benefits
- How do you approach distributed working, and is there scope for this?
- What timescales are you hoping for?
- Holiday
- Job title
Give yourself an extra shot: Is there anything I've said today that makes you hesitate?