In ways you didn't anticipate A Quote by Patrick Hebron www.noemamag.com I always have a hard time wrapping my mind around some of the classic user questions: What is this thing for, is it for novices or professionals, etc? I do my best to avoid these questions, because the best thing you can possibly accomplish as the maker of a tool is to build something that gets used in ways you didn’t anticipate. If you’re building a tool that gets used in exactly the ways that you wrote out on paper, you shot very low. You did something literal and obvious. All sorts of ways to use the machineHacking is the opposite of marketingStretching the productThis tactile form of doodling toolssurpriseux
The technology shelf Motorola developed what it called a 'technology shelf', created by a small group of engineers, on which were placed possible technical solutions that other teams might use in the future; rather than trying to solve the problem outright, it developed tools whose immediate value was not clear. Richard Sennett, The Craftsman The Usefulness of Useless Knowledge problemstechnology