Oliver Reichenstein
Learning to See
An Article by Oliver ReichensteinWeb Design is 95% Typography
An Article by Oliver Reichenstein95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.
Putting Thought Into Things
An Essay by Oliver ReichensteinBuilding structure requires serious listening, serious reflection, and serious imagination. All this requires experience, and no matter how experienced you are, it costs you. We spend our time and nerves to save users their time and nerves. Well-designed things give us the invaluable present of time. Well-designed products do not just save us time, they make us enjoy the time we spend with them. They make us feel that someone has been thinking about us, that a nice person took care of the little things for us. This is mainly why we perceive well-designed things as more beautiful the longer we use them, and the more used they become.
Negative Creativity
Coming up with entirely novel ideas is really, really hard.
Misinterpretation as inspiration
A lot of people think dreams and drugs involve some magical inspiration. I think otherwise.
I rarely get inspired by dreams or drugs, but I have my own secret source of inspiration: mishearing other people. Somebody says something, I misinterpret it, and the misinterpretation is quite interesting – more interesting than anything I would have come up with on my own if asked to generate an interesting idea. Maybe it’s a clever joke or turn of phrase. Maybe it’s a neat idea. Sometimes I misunderstand people’s entire positions, and end up with positions much more interesting than the ones they were trying to push.
Sit Down And Think About It For Five Minutes
This picture is mildly interesting because instead of immediately collapsing into one rut, your brain hangs suspended between a rabbit rut and a duck rut. We nod and call this Ambiguity. But unless you Sit Down And Think About It For Five Minutes, you’re not going to notice that it could be a hairdryer that has been split open, let alone an erotic BDSM picture of a clothespin attached to a female breast. Maybe if you caught it right out of the corner of your eye, without time to think, or if it was disguised by visual noise, you would notice one of the latter two immediately – at the cost of not being able to see the duck or rabbit.