The case against heatmaps An Article by Oliver Palmer www.oliverpalmer.com Visualised aggregations of click activity are a low effort, low signal waste of time and best avoided in favour of actual research. uxmetrics
The brain is wider than the sky The brain is wider than the sky, For, put them side by side, The one the other will include With ease, and you beside. The brain is deeper than the sea, For, hold them, blue to blue, The one the other will absorb, As sponges, buckets do. The brain is just the weight of God, For, lift them, pound for pound, And they will differ, if they do, As syllable from sound. Emily Dickinson, The Collected Poems of Emily Dickinson www.bartleby.com The Art of Looking Sidewaysthe speed of God wordsthinkingcognition